For Will Ferrell’s comedic series debut in Netflix’s The Hawk, we needed to design a celebratory premiere that honored the kind of comeback professional athletes only dream of.

We didn’t just want to stand out from other golf titles; we wanted to out-drive them. By anchoring the creative with Lonnie “The Hawk” Hawkins’ irreverent, laugh-out-loud persona, we built a distinct visual identity, and injected pure comedy into every detail of the experience.