BRIDGERTON S4 GLOBAL ASSET PACK

Agency: MKG

Client: Netflix

Role & Responsibilities:

  • Graphics Lead / Senior 2D Designer

  • Art Direction

  • Deck Design

  • Print Production

  • Asset Management

Stepping back into the world of the Ton, MKG was tasked with creating a comprehensive guide to designing promo and marketing assets for Bridgerton Season 4, which focuses on the new love story of Benedict Bridgerton.

As Graphics Lead, I managed 2D design development for all potential print and digital assets that the show might need. The process began with pitching 3-4 unique visual directions to client. From concept to the production of print-ready files, I led 2D design while also collaborating with a creative director and 3D design lead to produce a global guide that equipped Netflix teams in all markets with the creative tools they need.

Deliverables included:

Overall Creative Guidance 

  • Key Visuals / Moodboards

  • Colors

  • Typography

  • Graphic Embellishments / Patterns / Accents

  • Lockup Guidance

Invite Templates 

  • Save The Date

  • Digital Evite

  • Social (1x1, 4x5, 9x16) 

Large Format

  • Step & Repeat Guidelines

  • Dimensional Photo Backdrops & Red Carpet Vignettes

  • Fan Pens / Barricades

Small & Medium Format Collateral

  • Screening Tickets

  • Party Passes

  • Credentials & Wristbands

  • Directional Signage 

  • Film Notice & Anti-Piracy Notice

  • Bar Signage 

  • Napkins 

  • Social CTA Signage 

  • Popcorn Boxes

  • Reserved Table Signage

  • Reserved Seatbacks

  • Fan Pen Branded Giveaway

Event Specific

  • Staff & BA Uniforms

  • Branded Giveaway Items

Digital Assets

  • Pre-Screening Screen Content

    • Trivia Slides

    • Games Slides (E.G. Spot the Difference)

BONUS CONTENT

Yerin Ha served as co-host for Gold House’s 2026 Lunar New Year celebration. Seeing the custom wallpaper design we created for Bridgerton S4 used as the backdrop art for the party’s main photo op was not on my bingo card!

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