P.F. CANDLE CO. DESIGN GUIDE
Role & Responsibilities:
Art Direction
Graphics Lead / Senior 2D
As the brand’s first in-house designer, I established a design system to better define P.F.’s visual identity, ensure cohesive brand visuals, and help position the indie brand as a leader in home fragrance category.
About P.F.
P.F. Candle Co. is a Los Angeles-based home fragrance company. P.F. believes that fragrance is an extension of your home design, and creates high-quality products with accessible price points in mind.
It is a completely independent business: what started as a one-woman operation in 2008 is now an entire team designing and producing our collection in Southern California.
Brand Values
Design - DIY - Environment - Community
