ALCHEMY BY P.F. CANDLE CO.

As the brand’s lead designer, one of my primary responsibilities was to establish the art direction of launch graphics and marketing campaigns. Alchemy was a brand new line of candles and incense from P.F. Candle Co. inspired by the power of nature.

The Ask
Design a product launch campaign introducing a brand new collection of P.F. products. The collection needs to be different and distinguishable from the brand’s classic signature line, but remain aligned and on-brand at the same time.

About Alchemy
Alchemy is a collection of candles and incense cones featuring science-backed blends formulated to mimic the healing qualities of nature and boost your mood. Alchemy is available in four fragrances to positively affect both spirit and atmosphere: Bergamot Shiso for vitality, Myrtle Mint for clarity, Geranium Moss for connection, and Enoki Cedar for grounding.

THE WHY BEHIND THE DESIGN

Every scent in the Alchemy line is—for lack of a better word—a vibe. Marketing assets not only highlight lifestyle photos to show products in use, but also equally showcase moodboard-like visuals to evoke the energy and transformative atmosphere of each scent.

BACK TO HOMEPAGE

ALCHEMY BY P.F. CANDLE CO.

Every scent in the Alchemy line is—for lack of a better word—a *vibe.* Marketing assets not only highlight lifestyle photos to show products in use, but also equally showcase moodboard-like visuals to evoke the energy and transformative atmosphere of each scent.

Every scent in the Alchemy line is—for lack of a better word—a vibe. Marketing assets not only highlight lifestyle photos to show products in use, but also equally showcase moodboard-like visuals to evoke the energy and transformative atmosphere of each scent.