ALCHEMY BY
P.F. CANDLE CO.
Role:
Branding / Graphic Design
Copywriting: Alyx Tunno
Photography: Grant Puckett, Gerard + Belevender, Unsplash
As the brand’s lead designer, one of my primary responsibilities is establishing the look & feel of launch graphics and marketing campaigns. Alchemy is a brand new line of candles and incense from P.F. Candle Co. inspired by the power of nature.
CHALLENGE
Design a product launch campaign introducing a brand new collection of P.F. products. The collection needs to be different and distinguishable from the brand’s classic signature line, but remain aligned and on brand at the same time.
ABOUT ALCHEMY
Alchemy is a collection of candles and incense cones featuring science-backed blends formulated to mimic the healing qualities of nature and boost your mood. Alchemy is available in four fragrances to positively affect both spirit and atmosphere: Bergamot Shiso for vitality, Myrtle Mint for clarity, Geranium Moss for connection, and Enoki Cedar for grounding.
THE WHY BEHIND THE DESIGN
Every scent in the Alchemy line is—for lack of a better word—a *vibe.* Marketing assets will not only highlight lifestyle photos to show products in use, but also equally showcase moodboard-like visuals to evoke the energy and transformative atmosphere of each scent.